Posts Tagged ‘user generated content’

Flickrd Skittles

Tuesday, March 3rd, 2009

Following on from yesterday’s observations on the skittles.com experiment, today their Flickr account has been presumably deleted.

Yesterday the Skittles site’s “Pics” link showed the Skittles overlay on a Flickr user account displaying a handful of pretty product shots (a screenshot can be found at this Flickr discussion).  Today that same link instead goes to a Flickr search results page for the word “skittles”, bringing up user generated pictures. Yesterday’s user account appears to have disappeared.

Either someone within the Skittles project has realised that their use of Flickr in this way is against the terms of use (commercial use must be approved by Flickr), or Flickr has pulled the plug.

It’s quite strange that with the presumed intention to promote user generated content by setting the Skittles home page to show the “skittles” twitter search results, they originally opted to show their own content from Flickr.

Regardless, here’s the lesson: if you’re going to use content from outside of your own creation, or interfere with another site, read the fine print and contact the owners before proceeding.

skittles search on Flickr

skittles search on Flickr

Here’s another piece of commentary on the site:

Bouncing off the Skittles buzz

Monday, March 2nd, 2009

I’ve seen a lot of emails, twitter messages, and blog posts today about the new skittles.com web site which is a portal to Skittles related content from twitter, flickr, youtube, facebook and wikipedia. Skittles has opened up their brand to be described by the people who want to talk about it. And with the new hype, that conversation is taking some odd turns.

There’s no point quoting the obvious stabs that some people are inflicting with the realisation that they can have their 15 minutes 2 seconds of fame on the Skittles “home page”, but other companies are taking the initiative to hijack the hype to spread word about themselves such as this tweet:

twitter message

Skittles twitter hijack

And I’m all for limiting/stopping the marketing of junk food to kids but would you really expect to find a Date of Birth question visiting a confectionary web site and have to shield your kids from seeing the site for fear of what they might read (currently a couple of obsceneties per search page)?

Skittles and kids

Skittles and kids

I’m certain that after the initial rush the excitement will die down and the crude tweets will decrease. Maybe the Skittles Wikipedia page (which looks rather carefully crafted) will skip mass defacing … maybe.

Brave move, and I look forward to seeing how things progress. At the least they’ve suddenly got people talking about their little sweets, social media and user generated content.

A couple of more extensive pieces of commentary on the Skittles approach: