Posts Tagged ‘product’

Sparking creativity

Thursday, July 14th, 2011

Confession time: I can lose hours pottering around in fabric and yarn shops, feeling materials and balls of wool, day-dreaming about what I can make. A few months ago, staring at a roll of fabric, I found myself wondering “Could I really make a coat out of this fabric?” – the label I was starting at was providing me hints to possible uses for the fabric and it was encouraging my imagination.

When selling components, ingredients or elements that people use to create new things, sparking a sense of creativity can influence the purchase.

For instance, food products do this by showing “serving suggestion” photos and recipes for cakes and gravies on cornflour boxes so you can feel some benefit to buying a 250g packet when all you need is a tablespoon full. The function of Ikea products may be obvious, but their stores also encourage creativity by providing a pathway through their warehouses to see the same products used in different settings and combinations that might not be immediately apparent.

So I’ve been taking pictures on my recent shopping trips to demonstrate some of the good and not-so-good examples for informing customers and sparking creativity when it comes to encouraging the purchase of fabric and yarn.


(and no, I’ve yet to make a coat but I’m definitely thinking about trying it out one day soon!)

Fiskars design

Thursday, January 6th, 2011

Fiskars is Finland’s oldest company at over 360 years in business. They’re “the world’s number one scissor brand” with their orange-handled scissors being sold since 1967 and their style and colour being copied regularly by cheap immitations.

These days they create “consumer products for the home, garden and outdoors” from sewing scissors to rotary trimmers to cultivating tools, and they also own a number of other companies such as Arabia Finland and a favourite of mine, Iittalla – makers of beautiful glassware, tableware and kitchenware who have a philosophy, “Against throwawayism“, where “everyone has the right to expect design that will last a lifetime”.

I have a pair of well-loved probably 25-year old Fiskars scissors, and my mother has some that are even older so I went on a little journey of re-discovery when I found an article about the Easy-Pour watering-can:

Video: Passion and the power of self-expression: the artisans of Fiskars, Finland

“The most important thing is that the product is really good, that I’m a hundred percent satisfied, and I would work a hundred hours more if I wouldn’t be satisfied because it’s a part of me.”

Intercom entry panel design

Thursday, November 18th, 2010

Part 4 of my intercom system whine.

Tonight I decided to take a closer look at what’s on the other end of my intercom and I’m even more perplexed by the choice of system.

BPT Group intercom system

Outside my building’s front-door is a large stainless-steel vertical panel (in this picture I’ve managed to chop off the top): video camera, a row of lights and icons, a screen, some buttons with dots on them, a number pad, and some other strange black block with a pretty design (a swipe key reader perhaps? we have a separate one of those already).

I pressed in my apartment number and it buzzed my apartment. It works that easily. What are all the other buttons for?

I gave the system a bit of a poke. In the middle of the panel, the four buttons with dots seem to be associated with the options at the bottom of the digital screen (so why are they visually grouped with the number pad?). All four buttons allow you to access menus that list the apartments… by Unit number: Unit 101, Unit 102, Unit 103, etc, in reverse order if you try the Z-A option, or by search. This A-Z and search feature might be useful for an office block to locate businesses but it’s useless for an apartment block where residents don’t want to be listed by name (and thankfully we’re not… for now at least, and I’ll be complaining if that happens).

The little blacked out bit at the top of the digital screen is where the building name appears (which is already shown around the building’s entry). The manufacturer on the other hand, BPT Group, take up almost half of the screen with their logo (pointless).

When I was looking at the panel I’d thought that the time had been incorrectly set. Looking at the photo now I realise that the “0″ in “06:44″ had made me think it had been showing me an AM time even though I was checking it out in the evening. “06:44″ meant 6:44pm. Of course. Why does an intercom need a visible date and time anyway?

I could keep complaining, but I’ll finish with the funniest thing that puzzled me – why is there a button with a guillotine icon on it?

BPT Group intercom system

That was my immediate thought while I looked over the buttons and it took me a good few seconds staring at it to realise it is actually an open door. Poorly presented and again a useless button for our building considering a person wanting to gain entry has to have someone on the inside press a button (oh, sorry, two buttons) to let them in.

The requirements, as I see them, for my building’s entry panel for the intercom system are:

  • the ability to buzz and talk with apartments
  • a video camera to feed to the intercom receivers in the apartments

This system meets those requirements but it has a lot of awkward and pointless bells and whistles (and guillotines) thrown in.