Posts tagged: people

Planes, bikes and taxis

Posted 24 January 2011 in business, design, urban design, user experience | No comments yet

I spent two days doing research in Melbourne last week. In between sessions I made some observations:

Distractions make time fly

On the way to Melbourne we were on a Qantas A330 which appeared very fresh, shiny and new. At my seat I got to play with “Q” (the Qantas audio and video on demand system) for the first time. My “Q” decided to crash during the safety demonstration and proceeded to take a few minutes to reboot. Once it was running again I poked and prodded it for a while and despite some touch-sensitivity issues, I found a large selection of content (music, videos, games, information) and settled in to watch a short documentary about Ikea.

“Q” provides a lot of options for a range of interests and I felt spoiled for choice and could quite easily have kept on flying to watch and play some more. It would be nice to see the system on more domestic flights.

Bike share scheme

There are a few issues with the Melbourne bike share scheme, one of them being the law that people must wear helmets when riding a bike. Originally the scheme expected people to bring along their own helmet when hiring a bike which was a deterrent for the casual rider (why would you own a helmet if you don’t own a bike?) and for the tourist rider (packing or buying a helmet is not usually part of the holiday regime). In October 2010, the city started selling subsidised $5 helmets at stores near the bike racks which appears to have increased the take-up of the bike scheme however longer term provision of the helmets requires more government money.

I watched the bike racks as a pair of girls spent a bit of time checking out the bikes and deciding to use them. One of the bike share scheme assistants spoke to the girls briefly before they finished their preparation and rode off with their hair blowing in the wind.

Girls preparing to take off on a bike ride. Bike share assistants let them get on with their hire.

Off they go! Note the lack of helmets.

Here are some girls wearing $5 helmets

A usable town square

I didn’t understand the space when, a few years back now, I first wandered in to Federation Square. Perhaps I saw it on an off-day, or it has just needed some time to find its feet, but I find it promising and beautiful that in a city the size of Melbourne this open space is so casually used by people.

I saw people sitting down to watch the Australian Open tennis on the big screen, others were eating at the cafes, drinking at the bars, waiting for friends, wandering to the galleries, working away in the SBS offices, and some were doing a photoshoot for handbags while others lounged around them.

People watching the Australian Open in Federation Square

The Australian Open’s customer convenience

Late in the evening I went for a wander in the streets around the Australian Open tennis.

A separate ANZ customer entry to Rod Laver Arena

Bicycle parking at the Australian Open

There were no parking tickets on motorbikes ignoring instructions

Taxis are cheaper in Melbourne

During our travels I noticed that the price of taxis seemed to be cheaper than in Sydney. Based on information I’ve found since then for NSW taxi fares and Victorian taxi fares, day-time fares without the use of tollroads are indeed lower in Melbourne:

Sydney: $2.20 booking fee + $3.30 flag fall + $1.99/km
Melbourne: $2.00 booking fee + $3.20 flag fall + $1.617/km

For a phone-booked day-time taxi journey of 20km, you’d pay $45.30 in Sydney and $37.54 in Melbourne. That’s a fair difference in my eyes.

Qantas helped us get home faster

I checked-in online for our return flight but without a printer we had to use a check-in kiosk at the airport to get our boarding passes. Rather than simply spit-out our boarding passes, the kiosk suggested that we could switch to an earlier flight and even prompted me that my requested vegetarian meal might not be available if we change flights. Getting home earlier was a higher priority than getting a meal so we were happy to take that option.

When the boarding passes came out, mine even included the note about my meal (and no, due to the time between the switch and the flight boarding, my meal didn’t make it, but there was enough vegetarian food on the dinner meal tray to keep me happy).

Qantas boarding pass after switching flights: Catering not assured

Google sheds light on what we want to know

Posted 10 June 2010 in research | No comments yet

On a mission to find out how to do something, I got so distracted by Google Suggest that I’ve completely forgotten what I was trying to learn to do in the first place.

“Google Suggest offers searches by other users that are similar to the one you’re typing”1 based on some super algorithm that takes in to account, among other things, popularity of the search term and your region (eg. google.com.au will differ from google.co.uk).

So Australians appear to be a complex bunch – when they’re not busy figuring out how to woo, fondle and bonk, they’re trying to look their best to get a job training a dragon2.

Google Australia - "how to" search

Google Australia - "how to" search

 

So what about Google.com? The US is similar to Australia but, rather than just have sex, they want to get pregnant while playing games and downloading videos.

Google.com - "how to" search

Google.com - "how to" search

 

And Google.co.uk? They seem to be a cartoon-drawing spotty mix of the Australians and the Americans.

Google.co.uk - "how to" search

Google.co.uk - "how to" search

 

Finland on the other hand are so dragon-fixated that they’ll break the law by rolling a joint while waiting for their torrents to download.

Google.fi - "how to" search

Google.fi - "how to" search

 

And if we try an equivalent of “how to” in Finnish, among similar ideas of losing weight, kissing, getting pregnant, and training dragons (lohikäärme = dragon if you were interested), they also want to know how to hit a woman, how to make a fever go higher and how to make a bomb.

Google.fi - "kuinka" search

Google.fi - "kuinka" search

 

I wonder if Google is encouraging people to search for odd terms by displaying Google Suggest for basic terms like “how to”. I was about to search for something but the list that appeared distracted me (“Would kids see this? Why is there an apostrophe after sex? If unemployment isn’t so bad why is everyone doing job applications?”). If you allow the distraction, click on one of the suggestions, are you increasing the popularity of that search term thereby keeping it in the suggested terms for a longer period of time? Will the quirky searches rise through the ranks to take up the top spots?

 

1. Google Suggest
2. Okay, I know it’s actually a movie but I prefer my take on it.