Last night I watched a video of  Seth Godin talking about tribes, influence and generating change on ted.com.

The idea of starting something is often a “requirement” in digital projects – a steep increase in participation, brand loyalty, brand advocacy – however the execution is often lacking key ingredients and falls short of expectations. Books such as Chip and Dan Heath’s “Made to Stick” look at ways to make things memorable, and I think a hook is invaluable in “creating” (and maintaining) tribes.

Seth Godin is compiling a list of tribe building tactics with the help of, you guessed it, a tribe.