Once every few months I do a big shop online to order long-lasting and heavy items that are difficult to carry home from the supermarket.  For the past few years I’ve ordered from Coles.

To do my shopping I have to login to my Coles account. That account has tracked all my previous orders, and no doubt Coles knows when I created my account, but for some reason once I’ve logged in Coles still asks “New to shopping online with Coles?” and suggests I take a quick tour.

No, I'm not new to shopping online with Coles.

A minor addition of logic to determine how many times a user has completed a purchase on the site could hide this “feature” from seasoned users and instead provide access to it from a less prominent place inside the site for those who might still fancy a tour some day.

Helpful features are nice, but intelligent features are great.