Archive for the ‘business’ Category

Sparking creativity

Thursday, July 14th, 2011

Confession time: I can lose hours pottering around in fabric and yarn shops, feeling materials and balls of wool, day-dreaming about what I can make. A few months ago, staring at a roll of fabric, I found myself wondering “Could I really make a coat out of this fabric?” – the label I was starting at was providing me hints to possible uses for the fabric and it was encouraging my imagination.

When selling components, ingredients or elements that people use to create new things, sparking a sense of creativity can influence the purchase.

For instance, food products do this by showing “serving suggestion” photos and recipes for cakes and gravies on cornflour boxes so you can feel some benefit to buying a 250g packet when all you need is a tablespoon full. The function of Ikea products may be obvious, but their stores also encourage creativity by providing a pathway through their warehouses to see the same products used in different settings and combinations that might not be immediately apparent.

So I’ve been taking pictures on my recent shopping trips to demonstrate some of the good and not-so-good examples for informing customers and sparking creativity when it comes to encouraging the purchase of fabric and yarn.


(and no, I’ve yet to make a coat but I’m definitely thinking about trying it out one day soon!)

Planes, bikes and taxis

Monday, January 24th, 2011

I spent two days doing research in Melbourne last week. In between sessions I made some observations:

Distractions make time fly

On the way to Melbourne we were on a Qantas A330 which appeared very fresh, shiny and new. At my seat I got to play with “Q” (the Qantas audio and video on demand system) for the first time. My “Q” decided to crash during the safety demonstration and proceeded to take a few minutes to reboot. Once it was running again I poked and prodded it for a while and despite some touch-sensitivity issues, I found a large selection of content (music, videos, games, information) and settled in to watch a short documentary about Ikea.

“Q” provides a lot of options for a range of interests and I felt spoiled for choice and could quite easily have kept on flying to watch and play some more. It would be nice to see the system on more domestic flights.

Bike share scheme

There are a few issues with the Melbourne bike share scheme, one of them being the law that people must wear helmets when riding a bike. Originally the scheme expected people to bring along their own helmet when hiring a bike which was a deterrent for the casual rider (why would you own a helmet if you don’t own a bike?) and for the tourist rider (packing or buying a helmet is not usually part of the holiday regime). In October 2010, the city started selling subsidised $5 helmets at stores near the bike racks which appears to have increased the take-up of the bike scheme however longer term provision of the helmets requires more government money.

I watched the bike racks as a pair of girls spent a bit of time checking out the bikes and deciding to use them. One of the bike share scheme assistants spoke to the girls briefly before they finished their preparation and rode off with their hair blowing in the wind.

Girls preparing to take off on a bike ride. Bike share assistants let them get on with their hire.

Off they go! Note the lack of helmets.

Here are some girls wearing $5 helmets

A usable town square

I didn’t understand the space when, a few years back now, I first wandered in to Federation Square. Perhaps I saw it on an off-day, or it has just needed some time to find its feet, but I find it promising and beautiful that in a city the size of Melbourne this open space is so casually used by people.

I saw people sitting down to watch the Australian Open tennis on the big screen, others were eating at the cafes, drinking at the bars, waiting for friends, wandering to the galleries, working away in the SBS offices, and some were doing a photoshoot for handbags while others lounged around them.

People watching the Australian Open in Federation Square

The Australian Open’s customer convenience

Late in the evening I went for a wander in the streets around the Australian Open tennis.

A separate ANZ customer entry to Rod Laver Arena

Bicycle parking at the Australian Open

There were no parking tickets on motorbikes ignoring instructions

Taxis are cheaper in Melbourne

During our travels I noticed that the price of taxis seemed to be cheaper than in Sydney. Based on information I’ve found since then for NSW taxi fares and Victorian taxi fares, day-time fares without the use of tollroads are indeed lower in Melbourne:

Sydney: $2.20 booking fee + $3.30 flag fall + $1.99/km
Melbourne: $2.00 booking fee + $3.20 flag fall + $1.617/km

For a phone-booked day-time taxi journey of 20km, you’d pay $45.30 in Sydney and $37.54 in Melbourne. That’s a fair difference in my eyes.

Qantas helped us get home faster

I checked-in online for our return flight but without a printer we had to use a check-in kiosk at the airport to get our boarding passes. Rather than simply spit-out our boarding passes, the kiosk suggested that we could switch to an earlier flight and even prompted me that my requested vegetarian meal might not be available if we change flights. Getting home earlier was a higher priority than getting a meal so we were happy to take that option.

When the boarding passes came out, mine even included the note about my meal (and no, due to the time between the switch and the flight boarding, my meal didn’t make it, but there was enough vegetarian food on the dinner meal tray to keep me happy).

Qantas boarding pass after switching flights: Catering not assured

Fiskars design

Thursday, January 6th, 2011

Fiskars is Finland’s oldest company at over 360 years in business. They’re “the world’s number one scissor brand” with their orange-handled scissors being sold since 1967 and their style and colour being copied regularly by cheap immitations.

These days they create “consumer products for the home, garden and outdoors” from sewing scissors to rotary trimmers to cultivating tools, and they also own a number of other companies such as Arabia Finland and a favourite of mine, Iittalla – makers of beautiful glassware, tableware and kitchenware who have a philosophy, “Against throwawayism“, where “everyone has the right to expect design that will last a lifetime”.

I have a pair of well-loved probably 25-year old Fiskars scissors, and my mother has some that are even older so I went on a little journey of re-discovery when I found an article about the Easy-Pour watering-can:

Video: Passion and the power of self-expression: the artisans of Fiskars, Finland

“The most important thing is that the product is really good, that I’m a hundred percent satisfied, and I would work a hundred hours more if I wouldn’t be satisfied because it’s a part of me.”