Comments on: Bouncing off the Skittles buzz http://learn.amniisia.com/2009/03/02/bouncing-off-the-skittles-buzz/ observations, links, ideas Sun, 29 Aug 2010 13:57:47 +0000 hourly 1 http://wordpress.org/?v=3.0.3 By: Niina http://learn.amniisia.com/2009/03/02/bouncing-off-the-skittles-buzz/comment-page-1/#comment-7 Niina Tue, 03 Mar 2009 10:31:27 +0000 http://learn.amniisia.com/?p=27#comment-7 Agreed - I neglected to point out that the discussion is based around people within the digital industry, but that makes me wonder what people outside of the industry make of the site. I'll be keeping an eye out for a case study from Agency.com Agreed – I neglected to point out that the discussion is based around people within the digital industry, but that makes me wonder what people outside of the industry make of the site.

I’ll be keeping an eye out for a case study from Agency.com

]]> By: Flickrd Skittles « learn.amniisia.com http://learn.amniisia.com/2009/03/02/bouncing-off-the-skittles-buzz/comment-page-1/#comment-5 Flickrd Skittles « learn.amniisia.com Tue, 03 Mar 2009 10:10:44 +0000 http://learn.amniisia.com/?p=27#comment-5 [...] « home « Bouncing off the Skittles buzz [...] [...] « home « Bouncing off the Skittles buzz [...]

]]> By: Steve Baty http://learn.amniisia.com/2009/03/02/bouncing-off-the-skittles-buzz/comment-page-1/#comment-4 Steve Baty Mon, 02 Mar 2009 12:17:49 +0000 http://learn.amniisia.com/?p=27#comment-4 I suspect the excitement will be short-lived. The 'buzz' will mostly be concentrated *within* social media circles - pundits and critics - poking it to see how it works, and looking on with macabre interest to see how it fails. But I'd be more interested to see what the engagement strategy is behind the campaign; and what the point of that engagement might have been. I suspect the excitement will be short-lived. The ‘buzz’ will mostly be concentrated *within* social media circles – pundits and critics – poking it to see how it works, and looking on with macabre interest to see how it fails.

But I’d be more interested to see what the engagement strategy is behind the campaign; and what the point of that engagement might have been.

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